Rebecca Howard

Experience

Executive Producer, Culture Counsel

Emerson Collective | May 2021 - Present
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• Support the development and execution of key strategic campaigns to support Culture Counsel, integrating philanthropic initiatives with creative cultural projects that align with Emerson Collective’s mission.
• Manage project timelines, budgets, and resources to deliver successful campaigns, ensuring all materials and events aligned with Emerson's high brand standards.
• Developed and executed a comprehensive operational plan, creating a consistent and intentional playbook that defines project success criteria, guides project execution, and ensures stakeholder alignment.
• Collaborated with Product team to develop contact management system tailored to track a growing creative network.
• Authored a comprehensive product requirement document, incorporating reviews of different user types, personas, and use case scenarios to ensure the system met the diverse needs of all team members.

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Media Advisor & Producer

Rebecca Howard LLC | April 2015 - Present
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• Advised and executed comprehensive content and community engagement strategies for diverse clients, including non-profits, startups, and established companies.
• Developed, produced, and distributed content across multiple media types, including podcasts, live events, digital products, and social justice initiatives, to strengthen community bonds and drive membership growth.
• Created and implemented digital marketing campaigns, including press releases and leveraging paid, organic and influencer strategies to increase visibility and engagement.

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SVP Emerging Platforms & Partnerships

Discovery Communications | April 2016 - April 2018

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• Led the virtual reality division with full P&L responsibility, spearheading the development and execution of content and product roadmaps that aligned with company priorities to generate revenue while advancing the company’s reputation for innovation.
• Identified and partnered with top-tier production teams to deliver over 100 premium VR experiences, working closely with the sales team to sell numerous branded entertainment experiences.
• Worked cross-functionally to secure strategic distribution partners, licensing deals, and effective monetization strategies.
• Directed the end-to-end production process, from concept to release, for original interactive documentaries and games, in partnership with industry leaders such as Google and Meta.
• Led Discovery VR brand development, overseeing app releases and high-profile presentations at major industry events like CES, showcasing the company’s pioneering work in emerging platforms.
• Collaborated with the M&A team to lead the investment in a premium content production company and subsequently served on its board of directors

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General Manager Video Production

The New York Times | April 2013 - August 2015
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• Led the video department with P&L responsibility overseeing end-to-end production, product, and monetization strategy for New York Times video.
• Developed publishing strategy and oversaw production and post-production processes, ensuring high-quality content delivery.
• Developed and implemented, in collaboration with cross functional leaders, off-site distribution strategy, expanding reach to new audiences and generating additional revenue streams.
• Revamped production unit by introducing series producers and enhancing post-production capabilities.
• Successfully launched over fifteen new series across various verticals, resulting in two Emmy nominations.
• Directed marketing and audience development initiatives, leveraging data-driven insights to drive strategy. In partnership with the sales team, managed Digital Newfronts positioning and execution, bolstering brand presence while forging strategic partnerships.
• Spearheaded partnerships with Google VR and Sundance, fostering innovation to enhance the company’s reputation.
• Led rebranding and retooling of video portal, including the development of a proprietary player and integration of Ad Tech solutions.

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Head of Video Development

Huffington Post Media Group | 2010 - 2013
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• Launched original scripted and non-scripted digital series, overseeing development, budgeting, production, marketing, and publishing strategy.
• Worked closely with Huffington Post vertical editorial leads to develop digital series, ensuring alignment with editorial strategy and audience preferences.
• Collaborated with sales team to create branded content for advertisers, identifying key performance indicators using data analytics to measure success.
• Served as the primary point of contact for all third-party production partners, managing relationships and ensuring project deliverables met quality standards and timelines.

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VP Production

20th Century Fox | April 2008 - April 2010

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• Pioneered the development and execution of original scripted digital programming, marketing campaigns, production strategies, and distribution at 20th Century Digital Studio, as part of the inaugural team dedicated to exploring internet-based content during the early stages of
  digital media innovation.
• Spearheaded innovative initiatives in collaboration with the Marketing department to create short-form series that ran alongside feature film releases, effectively building audience engagement and brand awareness in the digital space.
• Directed efforts to identify and onboard directors for the creation of original content, strategically leveraging digital platforms as a development tool to test intellectual property (IP) for potential feature film adaptation.

• Led day-to-day operations of the production team, driving forward-thinking strategies to navigate the evolving landscape of digital content creation, distribution, and audience engagement.