Rebecca Howard

After executing several projects for a client, they started calling Rebecca “Ms. Wolfe”, a nod to Pulp Fiction’s Winston Wolfe aka "the Wolf" played by Harvey Keitel. He was known as the fixer, the cleaner. You know the one. He was the guy who knew how to take care of Jules and Vincent's absurd mistakes. He was a model of efficiency under pressure — a no-nonsense performer who got the job done with style. Like Winston, Rebecca is an expert problem solver with a bias towards action and results.

About

With over 20 years in the media industry, Rebecca draws from her diverse creative and business experience to add value to projects in any stage of execution including identifying the right opportunity, architecting an intentional strategy that mitigates risk, tailoring KPI’s to keep teams aligned on what constitutes success, and overseeing project execution and conclusion.
‍
As an executive, Rebecca has worked at 20th Century Fox, The Huffington Post, The New York Times and Discovery Communications leading teams that have included Product, Business Operations, Development, Production, Post Production, Distribution, Partnerships, Marketing, Live Events and Branding. Experienced with multiple content types, both scripted and non scripted, including Digital video, Podcasting, Television, Virtual & Augmented Reality.
‍
A strong collaborator, Rebecca has a keen ability to navigate organizations with multiple stakeholders, always with the goal of maintaining a healthy mix of innovation, collaboration and operational rigor. Interested in innovative formats and businesses since the beginning days of her digital career, she has launched virtual reality at The New York Times, architected creative partnerships for funding and marketing with companies such as Google, Facebook and Sundance, overseen the creation and distribution of global VR documentaries and led brand positioning and presentations at CES and the Digital New Fronts.

Rebecca also has experience setting up and running nonprofits including revenue generation through building membership programs, paid events and grant, donor and board strategy.

Services

Ok so the swiss army knife metaphor might be overused but in Rebecca’s case it’s really true. She’s worked in many diverse aspects of the media industry allowing her to adeptly plug into projects and add value whether projects are only a spark of an idea or fully fleshed out.

I help my clients by:

Creatively solving problems by expertly diagnosing opportunities and challenges.

Strategic analysis that distills complexity in order to identify priorities, clearly framing the problem to be solved with a coherent and implementable strategy.

Identifying a clear plan for action that utilizes OKRs to set goals and KPIs for measuring results.

Creating and overseeing project/production/product plans including budget creation and oversight.
Implementing rigor around organization and accountability including aligning teams around project management systems to make sure deadlines and goals are met.
Incorporating a process for reflections with all team members on what’s been learned during each phase of the work in order to inform future projects.
Providing guidance to effectively navigate organizational complexities.

Services include:

Creating space for evaluating what’s working and not working through all stages of execution, shaping a clear path to success and keeping teams aligned on execution with excellent communication, planning and problem solving skills for both profit and nonprofit organizations.

Strategy

Content Strategy
Distribution Strategy
Partnership Strategy
Market Fit analysis & Landscape Reviews

Digital Storytelling

From creative development and production through post production
Content types: Video, Podcasting, VR & AR
Distribution: Playbook for amplification including audience development and earned and owned media

Marketing & Branding

Bespoke Marketing Playbook Design
Position and Branding development and stewardship
Experiential Event strategy, planning and execution

Engagements

Testimonials

I've had the pleasure of hiring Rebecca and the experience was beyond my expectations. She has a way of approaching and diagnosing problems with an acute sense for identifying the most strategic inputs for maximum results. She's extremely intelligent and an excellent listener, able to unpack complex challenges into manageable parts with a clear path to results. Her experience in the executive suite helped me to avoid roadblocks by revealing blind spots that I didn't even know I had! She's just great all around.

John Chaisson

Global Privacy Lead, Prime Video and Amazon Studios

Rebecca is an operational ninja and strategist. She moves fast with great communication and operational excellence. Rebecca's an excellent problem solver executing with grace under pressure. She has a unique skill set that she brings to the table informed by her many years as a digital exec. Rebecca's a joy to work with.

Private Client

Rebecca managed a very complicated exhibition project for me that involved multiple work streams and teams. My whole team admired her ability to move our projects along in a thoughtful and collaborative manner, remaining calm and approachable throughout the process. She communicates in a unique way that allows ideas to grow and solutions to materialize.

Jeff Hurlow

Chief Creative Officer, Hitch Media Group

I worked with Rebecca as she helped to manage and oversee every aspect of launching a new podcast: The creative development, the production problem solves, the distribution strategy and launch. She had a keen knowledge of the landscape and always offered an additive, guiding hand to both our production team and the talent, while respecting our team's process and the talent's boundaries—not an easy job, but one done incredibly gracefully.

Kenzi Wilbur

VP Partnerships & Development at Salt Audio

Rebecca worked tirelessly to get Nefesh launched. I was amazed at how quickly she navigated applying her deep media experience to non profit work. Nothing seemed to phase her…she’s a pro problem solver and has a keen ability to identify priorities keeping everyone on track with shared goals. Importantly, Rebeca radiates kindness and support with all those working with her. She has the ability to get much done and the relational skills to make the process meaningful and encouraging.

Rabbi Susan Goldberg

Founder Nefesh

I've worked with Rebecca in two demanding, high pressure, fast-moving environments. She's insightful, cool-headed and effective, and equally important, full of warmth and good humor--a true pleasure to work with.

Mike Rubens

Correspondent/Writer/Producer Full Frontal with Samantha Bee

I’ve had the privilege of collaborating with Rebecca on multiple high-profile projects for The New York Times and Discovery. As a Motion Designer and Creative Director, I've come to highly value her exceptional taste, acute attention to detail, and broad expertise. Rebecca was a dream client - not only did she possess a deep understanding and appreciation of design, she also deeply respects the creative process. Simply put, Rebecca is an outstanding partner.

Kiffer Keegan

Creative Director, Work-Order